When you’re building your website, you will likely have a navigation bar with some drop down menus. How should you treat the drop down items differently than the top level items? You might have the word “About” in your navigation bar, and a drop down menu underneath it, which might include things like “People” and “Facilities.” But what should you put on the top level pages like “About”? Only about 19% of users are clicking on the top level pages. At the same time, note that top level pages (individually) are used over twice as much as any of the drop down pages. What does this mean for best practices?
Read A Google Doc version of “Designing based on Data” to find out. (Note that the best practice for ADA accessibility is to have the full article here, unless it’s published in a journal we can link to. Soon it will be placed here).